Join The Philly Boyz Family
We believe that if you are willing to work hard, market hard, and support your community - there is nothing you cannot achieve. This American Dream is a tale as old as the Liberty Bell.
With one of the lowest start-up costs of any franchise, food trucks like Philly Boyz offer middle class families the opportunity to have their own slice of the American dream. That is why we are offering premium, affordable custom built food trailers to fit most most budgets.
We're Serious About Cheesesteaks
A real, authentic cheesesteak is a work of art. Philly Boyz was created by people from Philadelphia who don't just believe in making a cheesesteak, but in the importance of carrying the traditional cheesesteak recipe for people to enjoy everywhere. Do you have a passion for food? Tell us about your food truck dreams.
The best part of Philly Boyz happens when someone is connected to you as a person because of how wonderful or nostalgic your food makes them feel. - Joe, Philly Boyz
The Fast Food Industry in the United States: The U.S. fast food industry is a robust market with a size of $331.41 billion as of 2022 and an expected CAGR of 5.1% from 2020-2027​​. The U.S. leads with 201,865 fast food restaurant businesses as of 2023, demonstrating a substantial market presence​.​
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The Food Truck Concept
Unlike traditional models for restaurants, food trailers and trucks similar to Philly Boyz have adopted a new trend that aligns with our food's targeted demographic.
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The U.S. food truck industry has seen significant growth, with a market size estimated at $1.48 billion and an average annual growth rate of 9.9% since 2018.
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Philly Boyz Cheesesteak shops currently operate out of mobile food dispensing vehicles. Aside from reducing the costs on our operators to begin realizing their dream, they also have countless other advantages. Tell us about your food truck concept.
Cost Effectiveness and Lower Overhead
Mobile food trucks have significantly lower operational costs compared to traditional restaurants. They require much less equipment and supplies, reducing the need for a large kitchen, expensive furniture, and extensive staff​​. The average initial capital investment for a food trailer or truck is substantially lower, making it a more accessible business model for entrepreneurs. In fact, the average total startup cost for a Philly Boyz like concept is an affordable investment for a middle-income household.
Street Culture: Marketing and Visibility
Our Custom Food Trucks offer unique marketing opportunities. With eye-catching designs on the truck, social media presence, and participation in special events, they can create a distinct brand identity and attract a wide range of customers​​. This visibility is further enhanced by their presence in street culture, enabling them to participate in community events and cater to private parties.
Demographic Targeting
The food truck industry primarily attracts middle-class millennials (which also happen to be a niche that most enjoy cheesesteaks), with 43% of monthly food truck spending attributed to individuals between 25 and 44 years old, and an additional 20% from those under 25​​​​. This demographic is drawn to the trendiness, social elements, convenience, and the opportunity to support local businesses that food trucks offer.
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Food Truck Market Growth and Trends
The U.S. mobile food market, is projected to grow at a CAGR of 4.9% from 2022 to 2027, with an increase of USD 41.15 billion in market size​​. This growth is driven by the increasing demand for ready-to-eat food products and the popularity of sandwiches in the U.S., where consumers eat about 300 million sandwiches daily​​. The trend towards premium sandwich components positions Philly Boyz Cheesesteak to capitalize on this market growth by offering high-quality, gourmet cheesesteaks.
Flexibility and Mobility
One of the greatest advantages of mobile food conepts is their mobility, allowing owners to serve at various locations like busy tourist spots, festivals, college campuses, or parks​​. This flexibility also means that Philly Boyz can avoid being bound by long-term lease agreements, giving them the freedom to explore different locations and market opportunities​​.